Exploring Samsung’s Design Philosophy: A Deep Dive into ‘Newfound Equilibrium’ Exhibition at Milan Design Week 2024

2024-04-19 03:13:37

Interpret Samsung’s design philosophy through art and create an immersive experience for guests

Samsung Electronics organized the brand design exhibition “Newfound Equilibrium” during Milan Design Week Outreach 2024 (Fuorisalone 2024) (Note 1) from April 16 to 21. The design exhibition was located at the Cavallerizze of the Leonardo da Vinci Technology Museum in Miranda. , Italy, and planned by Samsung Corporate Design Center, revealing Samsung’s user-oriented design philosophy”Samsung Design Identity 5.0 (DI 5.0): Necessity ∙ Innovation ∙ Harmony“.

Roh Tae-moon, President of Samsung Electronics and Head of Corporate Design Center, said: “Design should fully take into account the human experience, and Samsung’s design philosophy embodies this spirit. Samsung adheres to the concept of human-centered design and creates innovative products in a targeted manner. innovation. Adapted to the new future of consumer life.

Across five unique spaces, the design philosophy of “necessity∙innovation∙harmony” is embodied

Samsung’s “Newfound Equilibrium” exhibition, held at Milan Design Week 2024, reveals an inspiring vision for achieving the ideal balance between humans and technology. Designed to impress attendees, the exhibit features media arts that engage the senses, including sight, hearing and smell.

The immersive installation art takes multi-sensory experience as its main focus, intelligently integrating sound, light and digital interaction to guide guests through five main spaces and experience Samsung’s latest design language “Necessity∙ Innovation∙Harmony”. Samsung has carefully created five major performance spaces through displays, sensors and lighting effects, named after “Necessity”, “Innovation”, “Harmony”, “Boundless Dreams” and “New Dawn” respectively. When guests approach the screen in space, the translucent elements transform into specific shapes and textures, and the shapes outside the window seem to get closer and closer, as if the vast future is approaching , plunging the participants into a beautiful dream.

Samsung partners with the master of artisanal ceramicsMutinythe best creators of wood grain finishesALPSinjecting the concept of coexistence of human and technology into the design, giving a new look to Bespoke refrigerators and AirDresser.

Admission to Samsung’s “Newfound Equilibrium” exhibition is free. It is located in Via Olona, ​​​​6 bis, Milan. Opening hours (Italian time) are as follows:

  • 10 a.m. to 7 p.m. (April 16 to 18)
  • 10 a.m. to 8 p.m. (April 19-20)
  • 10 a.m. to 6 p.m. (April 21)

For more exciting reports, photos and videos from Milan Design Week 2024, visitSamsung News CenterOrSamsung Designwebsite.

Note 1:FuorisaloneRefers to a series of awareness-raising exhibitions held in various districts of Milan during Milan Design Week.

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