The announcement is not just an admission of responsibility for spreading lies and hoaxes. It is, at least implicitly, an overdue admission of one’s own role as a media company. Because at the latest when Facebook classifies, evaluates and selects information, the company takes over the mechanisms of traditional media. Now company boss Zuckerberg can no longer shirk the responsibility for the texts, videos and images processed by his algorithms and shared via his network by presenting Facebook as a pure technology platform.
This step is less likely to be due to a deeper insight than to growing external pressure. And it is quite possible that Zuckerberg is trying again to alleviate the regulatory pressure by standing up against the vaccination myths. But the fact is that with the latest announcement he is playing into the hands of his critics rather than weakening them.