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Football: DAZN’s rocky debut in Italian “calcio”

Posted on Nov 19, 2021 4:17 PMUpdated Nov 19, 2021, 5:42 PM

Difficult warm-up for DAZN, the Netflix of sports, in Italy. The streaming platform had made a thunderous irruption last spring in the peninsula by winning, for 840 million euros, the rights to the transalpine football championship over the period 2021-2024. To dislodge Sky, the historical broadcaster of “calcio”, a partnership had been established with TIM, a subsidiary of Vivendi, which provided for an investment of one billion euros over three years.

TIMVision, its video on demand service, thus has the exclusivity of the DAZN application among telecom operators. The objective was to generate 1 million subscriptions in an Italian market in which the potential of subscribers is just over 3 million. An agreement that TIM, refusing to comment, would now like to review, even if this agreement has made it gain ground compared to Sky Italia.

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