Football loses viewers in the Corona year

Dhe FC Bayern Munich is also the winner of the year when it comes to TV ratings – but overall TV viewers’ interest in football has decreased significantly in the Corona year. The national team in particular had a noticeably weak audience. Joachim Löw’s team even set a negative record.

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The clear number one of the sports odds 2020 is the broadcast of the Bayern final victory in the Champions League. 12.81 million people saw the 1-0 success of the German soccer champions against Paris Saint-Germain on free TV at ZDF and ensured a market share of 39.6 percent. Another 1.1 million watched the pay TV channel Sky. The paid online provider DAZN also showed the game, but did not provide any information on the number of viewers.

“In a difficult year that was the lighthouse with over 13 million,” said ZDF sports director Thomas Fuhrmann about the Champions League quota. The second had acquired the broadcasting rights through a sub-license. For comparison: ZDF’s most successful Champions League broadcast to date was the German final in 2013, when 21.61 million people saw Bayern’s victory against Borussia Dortmund. “Basically, the football experience without a spectator in the stadium is also noticeable on television,” said the ZDF sports director.

The numbers were surprisingly weak, especially for the broadcasts of the national soccer team, which had significantly fewer viewers than in previous years and – unlike in 2019 – not once recorded a double-digit million number. On the contrary: there was even a low. 5.42 million in a 1-0 win against the Czech Republic on RTL was the worst rate for a German international match broadcast in the evening for at least 20 years.


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