The standing eating soba chain “Fuji Soba” has announced on official Twitter how to read the store name correctly.
It is often mistaken for “Meidai”, but the name of the store is read as “Nadai”. This fact is shocking on the Internet, saying, “I knew it for the first time.” We asked the operating company about the intent of the post and how it was received.
“It’s not’Meidai’…”
“Fuji Soba” operated by the Daitan Group was founded in 1972. It has 116 directly managed stores in the Tokyo metropolitan area and one franchise store overseas in the Philippines.
On March 1, 2022, the official Twitter account for how to read the store name “Nayo”
“Now … I read Nayo as” Meidai “… to your heart … directly … I’m calling … Nayo is … not” Meidai “… Read “Nadai” … “
And complained that it was “Nadai” correctly.
After receiving the post, on Twitter, “I knew it for the first time after using it for about 20 years …” “Well, why … wasn’t it …” “It wasn’t too much … The shock is spreading.
Also, in reply to the post, a general user conducted a four-choice questionnaire asking how he had read the name of the store, and collected more than 17,000 votes in about 20 hours.
As of 16:00 on the 2nd, more than half of the votes were cast for “Meidai” and about 30% were cast for “Myodai”. And at about 6 to 7%, “Nashiro” and “Nadai” are competing for the bottom. The result is that the number of users who read correctly is small.
I was surprised at the correct reading
On the 2nd, the public relations of Daitan Foods (Shibuya-ku, Tokyo) responded to the interview, saying that how to read the store name is often talked about, and the company officials asked “What happened?” He answered that he was surprised.
The name “Fuji Soba” is said to include the desire to “make it a famous standing-eating soba restaurant like Mt. Fuji.”
The spokesperson was told by the founder, Chairman Michio Tan, at the “Store Managers’ Meeting” about 20 years ago.
“At that time, I learned to read” Nadai “, but no employee knew how to read it.”
Reveal. “I remember that everyone was surprised,” he recalled.
The word “name” has a very different meaning depending on how it is read. According to Kojien (7th edition), “Nadai” is famous, “Myodai” stands in place of people, and “Nashiro” is a privately owned person of the Yamato administration. There is no item in the reading of “Meidai”.
In addition, it is said that this post was thought to be a “light greeting” when the official Twitter was renewed on the same day, he said as follows.
“I feel that” Fuji Soba “is a really lucky and lucky brand that a certain story on the first day of the renewal can be a big hit.”