German fashion industry: “Destruction of equity as it has never happened”

DGermany once had a flourishing motorcycle industry with proud names from Adler to Zündapp. With Zeiss Ikon, Rolleiflex and Leica, photo technology experienced a golden age well into the post-war era. Grundig, Telefunken and Blaupunkt created tens of thousands of jobs in consumer electronics and made millions of buyers proud of German workmanship. Much of it is history.

Is the fashion industry now going the same way? Is another branch of the economy disappearing because it missed the connection to the world market?

The danger is there. The corona pandemic is currently hitting fashion companies with full force, which was already weakened by years of infirmity. A comprehensive study by the consulting firm PwC on “The German Fashion Industry” meticulously traces this path. The analysis is exclusively available to WELT AM SONNTAG.

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