The Citroen company demonstrated the corporate logo, which will appear on cars, branded accessories and corporate identity.
The updated emblem looks like a double chevron, typical for Citroen, but it has been somewhat simplified. Chevrons made of straight lines and inscribed in an oval have no volume. The logo, which became the tenth version of the emblem in the brand’s history of one hundred and three years, serves as a reference to the original version of the year one thousand nine hundred and nineteen.
Citroen’s signature colors will be white and grey, as well as the complementary Monte Carlo blue and Infra Red red. In addition, the brand has changed the corporate font.
The debut of the Citroen emblem can be seen on the concept car, which will be shown later this year. Production models will get the new logo from the middle of next year.