Googlehas announced thatwill restrict discriminatory housing, employment and credit advertisementsby targeting users according to different types of categories.
The company has indicated that to improve access to housing, employment and credit opportunities, it will prohibit advertisers in these sectors from excluding users based on theirreligion, race, ethnicity, sexual orientation, nationality or disability.
To effect these changes, Google has been working with the Department of Housing and Urban Development (HUV) ofUnited States.
“As part of our effort, we will offer housing advertisers additional information to help ensure they act in a way that supports access to housing opportunities,” said VP of Product Management, Privacy and Security for Google Ads,Scott Spencer, it’s a statement.
In addition, Spencer has indicated that Google will continue to work with the HUV, experts in civil rights and housing and the advertising industry “toaddress concerns about discriminationin advertising targeting. “
This update, which will change Google’s personalized advertising policy, will take place for now in the United States and Canada later this year.