MilemaThe 2021 semi-annual report was released on August 30. During the reporting period, the company achievedOperating income167 million yuan, a year-on-year increase of 5.54%; attributable to listed companiesshareholderNet profitThe loss was reduced by RMB 46,260,600, a year-on-year increase of 83.88%.
In the first half of the year, 71.89% of the company’s main business income came from group purchases, and government procurement accounted for a relatively large proportion. Government procurement activities give priority to purchasing high-quality national brand products, “Milema“As a well-known trademark in China, it has been deeply involved in the leather industry for more than 20 years. It is one of the representatives of China’s leather goods national brand, and has received relevant national policy support in government procurement.
In the first half of the year, based on the 2021 business plan, the company further strengthened and improved the company’s various competitiveness through the promotion of a series of work such as research and development innovation, marketing channel optimization and quality control system construction. The company uses and learns from the acquisition of Chaoqi Technology in e-commerce retail,Online and offlineOperational experience, accurate analysis of customers, excavation of customer motives for consumption, flexibly change product direction and business strategy, and improve the company’s product operation efficiency and business scale.
(Source: China Securities Net)