The young Swedish climate activist announced Wednesday that she has registered the brand “Fridays For Future” and her name. Objective: to prevent any usurpation.
Young Swedish climate activist Greta Thunberg announced on Instagram on Wednesday that she has registered the brand “Fridays For Future”, named after the environmental movement she founded, as well as her own name, to protect them.
Creation of a non-profit foundation
“My name and the #FridaysForFuture movement are constantly used for commercial purposes without any agreement,” said the 17-year-old girl on her account. She particularly deplored the sale of products and the collection of money in her name and in that of the movement.
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“I asked to register as a mark my name, Fridays For Future,” Skolstrejk för klimatet “(” School strike for the climate “in Swedish, editor’s note),” she said, claiming to do so only out of necessity, to prevent usurpation and not for commercial purposes.
The girl, who rallied millions of people around the world, also announced the creation of a non-profit foundation focused on ecology and well-being, “needed to manage the money (copyright, donations, prices, etc.) in a completely transparent manner “.
Face of environmental concerns
Its aim is to “promote ecological, climatic and social preservation as well as mental health”, she explained without giving further details as to the name chosen.
Described as a shy teenager, Greta Thunberg has been propelled spokesperson for a generation haunted by the climate crisis since she started doing sit-ins in front of the Swedish Parliament in August 2018 with a sign “School strike for the weather”.
She became the face of environmental concerns for young and old, pushing millions of people to get involved, and was invited to speak at the United Nations climate summit. The Swedish woman is also fiercely criticized by climate skeptics. Some accuse him of being manipulated, others of being paid by a “green lobby”.