How an eleven-year-old girl came to name a car brand

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120 years ago, the name of an eleven-year-old girl became synonymous with cars and the world’s leading luxury car brand. On April 2, 1900, Daimler-Motoren-Gesellschaft decided to call their cars Mercedes, in honor of Emil Jellinek’s daughter.

The Nice-based Austrian businessman traded Daimler vehicles and enrolled them in car racing. The first vehicle with this melodic Spanish name, the Mercedes 35 PS, caused a sensation during a race held in Nice in March 1901. Not only for its advanced technology, which allowed it to win several races with a considerable advantage, but also for its extraordinary design. Elegant. The Mercedes 35 PS is considered the prototype of the modern car and, with its advanced vehicle architecture, it has become an example for the automotive industry to follow. Paul Meyan, then Secretary General of the Automobile Club de France, declared a week later: “We have entered the Mercedes era.”

From then on, the curved letters of “Mercedes” decorated the radiators of Daimler’s passenger cars. The name was registered as a trademark on June 23, 1902. Since then, the brand name that was changed to Mercedes-Benz following the merger of the Daimler and Benz companies in June 1926, represents both meaning and commitment with luxury and innovation. Like no other car company, Mercedes-Benz knows how to combine beauty and elegance with performance and technology. The secret to the success of today’s Mercedes-Benz design is also the combination of intelligence and emotion.

Until today, Mercedes-Benz is the only automotive brand with a feminine name. “Women like Mercédès Jellinek or Bertha Benz have marked the Mercedes-Benz success story since its inception,” argues Bettina Fetzer, Marketing Director of Mercedes-Benz AG. “With our She’s Mercedes initiative, founded in 2015, we connect many of our clients around the world with this tradition. The future of Mercedes-Benz will combine sustainability and luxury in a fascinating way. ”

Since 2016, Mercedes-Benz has continuously been the most valuable luxury car brand in the world and is ranked, as the only European brand, among the 10 best brands in the “Best Global Brands 2019” ranking by the prestigious North American consulting firm Interbrand. .


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