How does Apple Music compete with Spotify?


Best of 2022 lists and year-end recaps are just around the corner, including Spotify Wrapped, the streaming platform’s sparkling interactive feature that’s become an annual tradition that hits social media for a solid few days. Its main competitor, Apple Music, has made some listener charts as well, and it comes with a few changes this time around.


Apple Music Replay is available to users and can be accessed via the platform’s website.


This isn’t the first time Apple Music has tried to compete with Spotify Report — it launched Replay in 2019 in the form of personalized playlists — but so far, it hasn’t been significantly updated, according to The Verge.


Redesigned this year, Replay includes even more data-rich and shareable features, such as a personalized highlight bar for top artists, songs, albums, genres, and total minutes listened. Fans in the top 100 artists or genres will be able to see where they stand, and users can track how their listening habits have changed through December 31.

Apple basically let Spotify dominate year-end music streaming reviews.


In the past Spotify Wrapped has included playlists mixing friends with interactive games and “halo” perceptions of their musical taste.


Charts featuring top artists and genres are almost inevitable across the internet at the end of the year, and Spotify is already teasing Wrapped this year as users eagerly await to see what data the platform has collected from them in 2022.


Apple Music Replay launched on the same day as YouTube Music’s 2022 Recap feature, which is now available to listeners on the platform.


The Year in Review feature has become a competitive way for companies to repackage user data into maximally shareable content that benefits both sides at least a little.


Streaming platforms get a few days of free promotion, and listeners can pretend people care about the music they love.

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