The expansion of the company also reflects the social change of the past decades. “In the seventies, interest in food and eating culture and also in international cuisine awoke,” says Margareta Büning-Fesel, the head of the Federal Center for Nutrition (BZfE). “That’s why there was also a great deal of openness to fast food and ready-made meals.”
However, the change in eating habits had already begun. “Since the post-war period we have seen a sharp increase in sugar consumption, which came with the sugary drinks from the USA,” says Hans Hauner, head of the Else Kröner-Fresenius Center for Nutritional Medicine at the Technical University of Munich. “Another thing that is going in the wrong direction is the increase in the consumption of meat and meat products.” However, both have stagnated for a number of years or have been declining slightly.