High inflation is changing consumer behavior in the supermarket. Organic products remain in demand, they are less affected by inflation. About profitable own brands, increasing pressure on producers and an unusual idea from the Spar boss.
If you have a tight budget and study the prices on the supermarket shelves, you can sometimes despair. The price increase is currently noticeable, especially for weekly shopping. The price level of the mini-shopping cart Austrian statisticswhich includes food, is up 18.8 percent year-on-year.
The price increase has an above-average impact on shopping carts. As a result, many are changing their shopping behavior. The discounter Hofer has seen a clear influx of customers since the rise in inflation rates. “Our range consists of 90 percent own brands, which are on average 40 to 50 percent cheaper than branded products,” explains Hofer CEO Horst Leitner. “In this way, we offer our customers a much cheaper and therefore affordable shopping cart overall.” But that is only part of the truth, Spar-Boss Fritz Poppmeier has an idea.