How Lady Di from “The Crown” Becomes a Social Media Meme

In season 4 of the Netflix series, online since November 15, Emma Corrin, the interpreter of Diana, reproduces an expression very characteristic of the Princess of Wales. And inspires British internet users.

This is the site Buzzfeed who spotted the phenomenon on British social networks: a few days after the highly anticipated season 4 of The Crown, a very short excerpt from a scene invaded Twitter, until it became what in digital culture is called a “meme” (that is to say an image diverted in a parodic way, which becomes recurrent on the Internet and networks).

The excerpt in question comes from episode 3 of this new season, in which Prince Charles (played by Josh O’Connor) proposes to the very young Diana Spencer (Emma Corrin, whose performance arouses the admiration of many reviews across the Channel). As the fiancés appear together for the first time in front of the cameras, the future princess adopts a posture where shyness and playfulness seem to mingle.

“In this scene, we see the young and flirtatious bride-to-be smiling politely, while glancing at the camera., notes Buzzfeed. The site specifies:

This scene where the couple announces their future marriage is quite faithful to the one that really took place in 1981, including the costumes that the actors wear. ”

Video of wg_fib2gQaU

The day after the broadcast of the new episodes of The Crown, a Wayne David – described by the site as “An inhabitant of south-east London, aged 39 and DJ part time” – has isolated a sequence of a few seconds in which we see actress Emma Corrin “Imitate the smirk and a little shy of the princess ”.

“I don’t know why, but this sequence taken in isolation really made me laugh”, entrusted the person to Buzzfeed, while saying she is fascinated that an actress manages to render so precisely an expression typical of “The most famous woman in the world”.

It was then that Wayne David shared on his Twitter account the excerpt accompanied by a caption totally disconnected from the context of the image (“Me wondering what I would like for dinner”).

Typical of social media humor, the process was quickly taken up and adapted countless times, with captions such as (the list is far from exhaustive): “Me in a Zoom meeting, pretending to listen as I look at myself on the screen ”; “Me in public transport, pretending to be the hero of a movie where everyone is fascinated by the mysteries of my past”; or “Me trying to get the waiter’s attention to order ”.

According to Buzzfeed, if Wayne David’s initial tweet recorded “a level [d’audience] respectable with several hundred retweets ”, the extract of Diana smiling “Was immediately shared by thousands of users on Twitter and had over 2.5 million views in one day”.


Under its very tabloid appearance, inspired by The Huffington Post, the site hides a real ability to investigate serious matters.


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