How to Plan a Successful Campaign (reposted)

How to Plan a Successful Campaign (reposted)

Willi the Farmer*

Manual for a successful campaign

Every campaign begins with the identification of a issue. If you don’t have a suitable problem with chances of thriving in the scandal market at hand, you can invent it.
The problem, however, must have a little grounding in reality, which you can then grow to excess. See as well ” Fake News ». I suspect one conspiracy (For example : ” Large multinational groups want to dominate the world »).
It is important to generate mistrust with regard to ” those above “. Depending on the problem, it is politics, government, industry, science or other ” elites “. You will find someone to blame. THE ” policies ”, moreover, are a favorite.
Now tell a moralizing story on this subject. Very important: it must be associated anger and indignation. Avoid rational debate at all costs! Facts only clutter.
Illustrate your campaign with emotionally charged images. What always works is the abuse of helpless animals and children.
Use a message simple in a plain language ! Repeat this message again and again. It will end up being believed. Also include a deliberate violation of a taboo. It gives quotes! The correct is a thing of the past.

Set a clear image of an enemy. THE minorities are a prime target. They are the least dangerous. Important: it is YOU who are authorityit’s you who decides what is good or bad, right or wrong.

The first steps have been completed. But to really succeed, you now have to take care of the customers.

Explain to the customer why he is threat by the problem. It works great with the health theme. In fact, it still works. arouse the fear. Fear motivates, fear causes action.
Let the customer know they are a victim ! And not only him, but many others with him (“ we people down below “). This reinforces the feeling of belonging to a community. THE upper middle classes proved to be a prime target group. The highest response rate can be expected.
Suggest it protest as a service. « We care about your problem, you don’t have to do anything “. Depending on the size of the problem, you may be able to claim the right to represent the whole company (« la population ”) and actively change public opinion.

If the above 10 points are completed, you can request a small contribution for your performance. Or, if you are an association, a membership fee. However, it is necessary to show finesse: excessive amounts are repulsive (see also “ Target group “). Comparisons of style: It’s barely the cost of one…. It’s worth it are effective. Remember: it’s the mass that counts.

Personal Advice to Avoid Legal Consequences: The above instructions do not constitute an inducement to act as directed, but a deliberate ironic exaggeration.

Your,

Willi the Farmer

PS: Here are two interesting links on the subject (in German and English):

NGO guide

Game on! A Practical Guide to Campaigning

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* Willi the Farmer (Bauer Willi) operates 40 hectares of field crops (sugar beet, rapeseed, cereals) in operational cooperation. He was dual-active until the fall of 2014. His second job was monitoring and advising farmers for a family business (sugar factory). Since then, he continues to operate his field as a pre-retiree and has time to write and share his experience.

He also contributes voluntarily to the association (foundation) of the inhabitants of his commune and to an agricultural cooperative.

Source : http://www.bauerwilli.com/so-planen-sie-eine-erfolgreiche-kampagne/

My grade : « …a deliberate ironic exaggeration »? Not that much ! ” …not an incentive to act… »? In any case, it is an incentive to better explore campaign mechanisms in order to better plan response campaigns. And nothing prevents farmers from developing campaigns – honest of course – inspired by the same principles. What answer, for example, to the latest huloterie on glyphosate?