2020 has been a bad year for all sectors, especially the air. The British Airways company, which with most planes on the ground and potential passengers confined has lost 20 million pounds every day (about 22.4 million euros), has put tableware, slippers and trolleys like those used on board. The idea is to make room for a new line of corporate products and, incidentally, make cash at a time when hardly anyone travels.
A few months ago, the airline sold millions of pounds worth of art that it owned to give oxygen to finances already affected by the pandemic. In June he said he would put at least 10 pieces on sale, including works by Damien Hirst, to raise funds. And it also announced that it would cut its workforce by 12,000 jobs, although the starting figure was later lowered. Now, through its website, it opens a unique Christmas market where you can also find the blankets and glasses of champagne with which it pampers its first-class passengers.
IAG, the owner of British, replaced the company’s CEO in October, before warning that the travel slump had deepened and that it was cutting its winter flight schedule further. They had previously reported that it suffered a quarterly loss of 1.3 billion euros.
By selling the products online, the company ensures that buyers will have the opportunity to acquire a “piece of history” of the Boeing 747 jumbo fleet. “This is an incredible unique opportunity for people to bring the magic of fly with British Airways to their own homes ”, assured the director of brand and customer experience, Carolina Martinoli, in a statement.