Ikea plans to build between four and eight new ones planning and design centers ‘Planning Studio’ a Catalonia. This fact will involve the creation of close to 40 new jobs.
Ikea Planning Studio stores have spaces dedicated to the exhibition i assisted sale to discover kitchens, smart storage, wall cabinets and mattresses, but there will be no items on sale.
The CEO of Ikea in Spain, Petra Axdorff, stressed that the company wants to be “more accessible and affordable“for consumers, who are increasingly demanding small spaces and personalized attention.
The first urban store in Barcelona
Ikea opens this Wednesday first urban store in the city of Barcelona in the ‘Planning Studio’ format. The new store has more than 540 square meters and is located on Avinguda Diagonal at number 445-447.
It is the second such center of the company in Catalonia, after that of Sant Pere de Ribes (Barcelona), which opened its doors five months ago.
With this Ikea Planning Studio Diagonal, the multinational will join 15 contact points or physical sales in Catalonia, made up of three large stores -L’Hospitalet, Badalona and Sabadell (Barcelona) -, two Ikea Diseña, seven delivery points, a Pop-up Store and the other Ikea Planning Studio.