#The Dissatisfied
They used to be called “workers”. That was before gendering – in fact, there were always a lot of female workers. The consultants Boston Consulting and MyKinsey deal with this group of the workforce. Boston calls them Deskless Workers, i.e. health workers or employees in retail, people who work in construction or in production, in transport and much, much more. 1,000 each were surveyed in France, Germany, UK, USA, Australia, India and Japan. And you found outthat more than a third (37 percent) are about to bounce. Among the young employees of GenZ even has 48 percentwho plan to leave their job in the next six months. McKinsey has focused on the USA, where 70 percent of the working population belong to this group and a large proportion of them are people of colour. The consultants speak of the “Frontline Experience” and realize that there is a massive problem with inclusion.
#The inquisitive
Infas 360 announces a poll of over 10,000 people “on the hottest consumer topic right now”: energy. What is in store for us and what decisions have to be made? As in the pandemic, the great unknown is the data situation. Therefore want Infas 360 analogous to the Corona data platform energy data platform and combine the survey data with the existing building data from the Casa Monitor. There is at least an estimated energy consumption for 22 million households. “The treasure trove of data is worth its weight in gold for analyzes of energetic issues and calculations,” says the managing director Michael Herter.
## Herter is also with her by the way planning&analysis Insights22 with you. As an interlocutor on data literacy and data ethics. Now hurry at the early bird price Sign in
#The Restless
“Without any frills”. With these words, the new BrandMap of Bonsai Research presented because their goal is to make the personality aspect of brands the decisive factor. Bonsai is expanding its brand management portfolio. The BrandMap was developed and validated by Bonsai together with the Scandinavian company Insights Distillery – and is already in use internationally. The scientific basis is the five-factor model established in psychology. The bonsai BrandMap uses a validated set of projective photos to capture consumers’ hidden emotions towards brands.
#The Last: Exactly
Everyday language is an expression of social developments, as Michael Schütz knows Cologne Institute Inch. (By the way, this is our Wissbert’s parental home in the printed planung&analyse). The psychologist Schütz notes that the word “Exactly” is currently being used in an inflationary manner and in a post on LinkedIn thinks about the Cultural psychology of filler words.” The word “precisely” could be an expression or a wish, he believes, “to want to break away from arbitrariness and to find more orientation in diversity”. Somehow he’s right. Exactly.