In South Korea, K-culture is the spearhead of export

DECRYPTION – Minister Hwang Hee defends the “Fourth Industrial Revolution”, the fusion of tech and culture.

The success of the South Korean series Squid Game is simply phenomenal and global. More than 140 million accounts of the Netflix platform have viewed at least one extract. Above all, subscribers viewed 2.1 billion cumulative hours. Unheard of, in less than three months. This last triumph in date of the phenomenon of Hallyu, the “Korean wave”, the Minister of Culture, Hwang Hee, visiting Paris this week, is of course delighted. The key? “We support our artists without intervening in the creation”, summarizes the minister, who mentions grants to creation, to the tune of $ 1 billion annually.

The phenomenon Squid Game , which comes one year after the four Oscars awarded to Parasite, Bong Joon-ho’s film follows with Asian and then global enthusiasm for the K-pop group BTS, recalls Hwang Hee. “The craze today exceeds K-pop and series: we are talking about K-beauty (cosmetics) and K-food, the Korean way of life is spreading ”,

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