Three-quarters of watch buyers in the past quarter bought their first Apple Watch, CEO Tim Cook said. Apple had recently lowered the price of the cheapest model to $ 199, putting even more pressure on the already sluggish competitors in the business.
In the Christmas business, Apple is now including new iPhone models with significantly improved camera, as well as a refreshed clock and improved AirPods. For the analyst Tony Sacconaghi of the financial firm Bernstein, the sales forecast for the Christmas quarter therefore did not go far enough. Among other things, Apple pointed to headwinds due to unfavorable exchange rates and the positive effect of the previous year due to the launch of a new model of the laptop computer Macbook Air.