In 2019, the iPhone XR tops the list of best-selling smartphones. Samsung had to settle for second place, where the Samsung Galaxy A10 landed with a market share of 2.6 percent.
The market analysis company Omdia has meanwhile published the current figures for 2020. According to the study, Apple can secure pole position again this year. With 19.5 million devices sold, the iPhone 11 is the most popular smartphone in the first quarter of 2020.
Jusy Hong, director of smartphone research at Omdia, blames Apple’s sales strategy for its success. According to him, the group can concentrate better on individual devices, since the US company does not have as many products on the market as its competitors. Samsung, on the other hand, follows the strategy of many different models: However, high-end devices such as the Galaxy S20 Ultra (in the test) were not able to place themselves at the top of the world.