Spotify has obviously taken the example of its competitors Instagram and YouTube. The app announced that it was developing a new “Discover” tab to provide a video feed, TechCrunch confirmed. Still in the testing phase, the videos can be “liked” by users.
For the moment, Spotify has not indicated the countries and users affected by this test: “At Spotify, we regularly carry out a number of tests in order to improve our user experience,” a spokesperson told TechCrunch. “Some of these tests end up paving the way for our broader user experience and others are just for important learning. We have no other news to share at the moment ”.
A first preview of the tool was unveiled on Twitter and shows the fourth tab in the navigation bar of the application as well as the flow of videos.
Short videos have become a staple format on platforms since the rise of TikTok. Instagram, YouTube and even Netflix have all developed similar formats in an attempt to compete with the Chinese giant. Reels, Shorts, “Kids Clips”… If TikTok has become the favorite social network of Generation Z, other platforms have redoubled their efforts to seduce them as well. Reddit recently announced its interest in a video feed on its platform.
With this new tab, would Spotify like to resume its leadership position in the discovery of new music? TikTok has always touted its influence in the music world until it announced that 75% of users have discovered new artists on its social network. The platform has become a must-see for artists from Ed Sheeran to MC Solaar.