Upscale British manufacturer Jaguar Land Rover announced Monday February 15 that its luxury brand Jaguar will go all-electric from 2025, unveiling a new strategy “Green” in order to be carbon neutral by 2039.
The group, which belongs to the Indian Tata Motors, indicates in a press release that it wants «Be reimagined», under the leadership of its new CEO Thierry Bolloré. Jaguar Land Rover promises to invest 2.5 billion pounds a year, largely in electric, but warns that its transformation will lead to a significant reduction in its activities, excluding production in the United Kingdom.
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The manufacturer did not give more details on the repercussions in terms of jobs, but he said he did not want to close the plant. The one in Solihull (central England) will house Jaguar’s 100% electric platform.
Hit hard by the pandemic
While Jaguar will switch to all-electric, this will not be the case for Land Rover, although the latter will launch six all-electric models over the next five years, the first in 2024. The goal is that all models of Jaguar and Land Rover will be available in 100% electric power by the end of the decade.
Beyond that, Jaguar Land Rover wants to work on the development of hydrogen to meet future demand and also intends to collaborate with the Tata group on clean energy and computer software.
The manufacturer unveiled its new strategy when it was hit hard by the pandemic, like the entire sector. He announced last year the cut of 1,100 temporary jobs in the United Kingdom. Before the health crisis, the group unveiled a restructuring plan in 2019 which already provided for reducing the workforce by 5,000 positions.