Jean de Meuron, a native of Basel who became marketing manager in Los Angeles

From the Swiss to Hollywood
Zoom in on the Swiss who, all trades combined, have managed to find a place for themselves in the Mecca of cinema.

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They work behind the scenes and are past masters in promoting films. Increasingly influential, these marketing experts and other publicists manage the campaigns of the biggest blockbusters with controlled buzz like clockwork. Some consider them to be the true kings of Hollywood. No wonder, the most famous know the workings of the industry so well that they are able to turn a mediocre film into a worldwide success. And even cover it with Oscars. Remember Shakespeare in Lovein 1999, surprise winner against We have to save the soldier Ryan.