Jeff Koons has a new gallery

NThanks to his steel “Rabbit”, which was auctioned for eighty million dollars in May 2019, Jeff Koons is always the most expensive living artist, even if the auction market saw little of him in the pandemic year 2020 – and if so, then smaller works. Now he has parted ways with his two longstanding galleries, Gagosian and David Zwirner, in order to be represented exclusively by the Pace Gallery, which also operates globally. Sometimes in life you are professionally at a crossroads, Koons is quoted as saying; what is apparently now the case: The “exciting” change to pace brings enormous opportunities; that is what his huge, expensive sculptures actually require. The first exhibition in the new partnership is to be a solo show in the Pace premises in Palo Alto in 2022. As can be read, Koons informed Gagosian and Zwirner of his decision to move by email. Even if the market has not shown an upward trend for him recently, his prominence is still strong enough to speak of a shift within the weightings of the art market.


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