Since the birth of the brand in 1989, Lexus has set out to offer its customers innovative and surprising brand experiences and products that stimulate the five senses. Since the launch of the RX 400h in 2005, Lexus has been a pioneer in electrification technologies. His vision “Lexus Electrified” seeks to make a fundamental leap in performance, driving feel, control and driving pleasure of cars, while continuing to change mobility in our society with autonomous driving and vehicle electrification.
With this technology, we can control the traction force so that the vehicle adopts the ideal position for each driving situation. Lexus intends to continue providing safer and more pleasant vehicles to drive.
To move towards that goal, Lexus will launch its first battery-powered electric vehicle, the UX 300e, in 2020 to expand our response to the needs in several regions of the world, which includes the development of hybrid electric vehicles (HEV), vehicles plug-in hybrid electric (PHEV), battery electric vehicles (BEV) and fuel cell electric vehicles (FCEV).
After that, Lexus intends to expand its range of electrified vehicles; Thus, at the beginning of this decade Lexus will launch its first Lexus PHEV and a new platform specific to BEV. By 2025, Lexus will have electrified versions of all models of the brand, and expects sales of electrified vehicles will eventually exceed that of conventional models with an internal combustion engine.
Lexus LF-30 Electrified
The new Lexus LF-30 Electrified prototype embodies the vision of Lexus electrification, with a futuristic exterior that anticipates how these “Lexus Electrified” models will be in 2030. Facing the challenge of expressing a new design that could only be achieved with a BEV Powered by wheel-mounted electric motors, Lexus visually articulated the unique energy flow of the LF-30 Electrified. The shape of the vehicle aims to transmit visually the energy generated by the wheels located at the four ends, which flows into the passenger compartment, passing through the driver, and reaches the road surface.
Taking advantage of the shape of the vehicle without a hood, thanks to the fact that it is a BEV, Lexus’s characteristic double arrowhead shape has evolved to cover the entire architecture of the vehicle. The windows, which extend continuously from front to back, the imposing fenders and wing-shaped headlamps, trace the contour of the iconic Lexus double arrowhead.
The body shape has a front that flows elegantly towards the back, more linear and sharp. In addition to the wing-shaped headlamps, the defined contour of the taillights and side air intakes help to achieve excellent aerodynamics and cooling, with a fusion of style and functionality.
To manifest in a higher dimension the fundamental anthropocentric philosophy of Lexus, the driver’s area has been designed on the basis of the new concept of “Tazuna” of Lexus. Inspired by how with just one rein it is enough to achieve a mutual understanding between the horse and its rider, the controls mounted on the steering controller and the front viewfinder have a high degree of coordination, and give rise to a space in which the driver is You can focus on driving while controlling various functions, such as the navigation and sound system or the selection of the driving mode, without having to take your eyes off the track or operate manual controls.
As an indication of the future image of the Tazuna driver zone, the LF-30 Electrified incorporates new generation interfaces, such as gesture control and enhanced visualization of vehicle information through augmented reality. The resulting interior offers comfort and convenience to both the driver and passengers.
With an arrangement of the front passenger seat reminiscent of the first class of an airplane, the interior combines an open environment with an enveloping feeling. All controls and other controls can be comfortably manipulated, and a large screen with gesture control for the passenger seat reinforces interior comfort and practicality. And the rear seats incorporate a technology to mold the body of the occupants, and offer several functions, such as recline, relaxation and alertness.
Also, the glass roof on the rear seats has voice control and a gesture-controlled “SkyGate” screen, which uses augmented reality to display information of all kinds, such as a very realistic starry sky, the user’s favorite videos and even maps with navigation.
Finally, the integrated control technology of the electric motor regulates the traction power developed by the high torque electric motors to adjust the position of the vehicle in line with human sensitivities. The totally independent control of the front and rear wheels makes possible a suitable transmission of the traction to the front wheels, to the rear wheels and to the four wheels, depending on the situation. The compact and lightweight traction units give more freedom when parking the vehicle, and serve for the driver to enjoy maximum comfort, performance on demand, safety and confidence, regardless of the road surface or driving conditions.
As a next-generation BEV, the LF-30 has wireless charging technology to simplify daily charging, and an energy management system based on artificial intelligence to achieve optimal distribution of electrical energy between the vehicle and the home, as well as a load control coordinated with the user’s daily activities.
Lexus UX 300e
For its part, the Lexus UX 300e will be the first Lexus electric vehicle in Europe and will be launched in Spain at the end of 2020. It has been developed to achieve excellent road performance. Lexus engineers did not modify the unmistakable design or utilitarian features of the UX crossover, and focused on taking advantage of the advantageous performance of electric vehicles.
The high-power electric motor of the UX 300e provides a natural but energetic acceleration, and the high-capacity batteries, located just below the floor of the cabin, give rise to a low center of gravity and exceptional autonomy for such a compact urban vehicle ( 400 km in the correlated NEDC cycle, which correspond to an autonomy forecast of more than 300 km in the WLTP cycle). In combination with the most modern connectivity technology, the UX 300e maximizes the advantages of electric vehicles while merging great features with high functionality.
Lexus has always strived to offer stimulating driving, and the development of a BEV is no exception. Starting from the refined driving characteristic of Lexus, the brand’s engineers were able to take advantage of the new electric motor to further enhance the performance of the road vehicle. At the same time, the UX 300e has one of the quietest rooms in the category, as corresponds to the legacy of acoustic management of Lexus DNA.
For the development of the UX 300e, Lexus has taken advantage of the knowledge acquired during the development of the brand’s leading hybrid systems, and has applied the same level of quality and operating comfort to its first electric production vehicle. The reliability of the battery is exceptional, and its usability is optimized thanks to the application of the most modern connectivity technology and remote operations via smartphone. .