Local buying still does not compete with the web giants

With the pandemic, shopping online is more popular than ever. Contrary to what happened in the first wave, it is the foreign giants who benefit.

• Read also: Local purchasing: the government must lead by example

• Read also: Retail: Quebec will have its blue transactional site

• Read also: Less spending for the holidays

What harms Quebec companies is that they are often unknown to the public. Indeed, according to a recent survey by the Conseil québécois du commerce de commerce (CQCD), many Quebecers are still not aware that large companies are here.

This is the case, among others, of Couche-Tard and Metro, of which nearly a quarter of the population is still unaware that they are Quebec companies. The Quebec origins of retail businesses like Simons, Aldo or Reitmans are even less well known to the population.

The fact that only essentials can be purchased is also leading many people to turn to web giants like Amazon.

Still according to the CQCD survey, only 53% of Quebecers favor local businesses when shopping online.

According to Stéphane Drouin, Director General of the CQCD, only 15% of Quebecers took advantage of the After-Christmas sales. He says people are “in slow motion in their purchases.” Although many continue to shop online, this does not equal the purchases that would be made in-store.

It is therefore a hindrance for local businesses, as is the obligation to buy only essential goods in essential businesses.

On Monday, the Quebec government announced that all merchants with “an address” or “a Quebec property” will have access next fall to a blue transactional site piloted by Le Panier bleu.

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