Lorient: oyster farmers and Bouygues reconcile by opening a “Bhuîtres” store

This is the epilogue of a bad oyster joke. The Bouygues telephone group has launched a reconciliation operation with oyster farmers in the Lorient region after arousing their anger earlier this week. The telephone operator had launched a new advertising campaign which could imply that oysters made you sick.

After apologizing, the group reached out to oyster producers for a joint operation this Saturday in the city of five ports. A basket of oysters bought, a phone case offered was the theme of this reported operation by France Bleu this Saturday. The operator invited the oyster farmers of the Etel estuary to sell their oysters in front of the store they had attacked with oyster shells and mud last Tuesday. The proceeds from the sales of the baskets will be donated to the Hospitals of France.

“Things are now settled”

The initiative was well received by oyster farmers. “Things are now settled”, rejoices Jacques Carrer, president of the oyster farmers union of the Etel estuary, at the origin of the action last Tuesday. “The group apologized, and the ad was quickly withdrawn,” he told local radio. Bouygues had even renamed its store “Bhuîtres” for the occasion, as a nod and to erase the bad advertising.

“They have humor, and so do we! »Did not forget to point out Jacques Carrer.

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