Luxury design rental within reach of the individual

Reinventing your practices by furnishing your house or apartment outside the property system: launched in mid-2020, the Yourse.co digital platform offers individuals the opportunity to rent pieces from iconic contemporary designers such as Charlotte Perriand, Le Corbusier and Pierre Jeanneret. The interface lists around 500 pieces of furniture and decorative objects published by manufacturers such as Cassina, Cappellini or Vitra… Examples: the Tokyo lounge chair, signed Charlotte Perriand, 4,970 euros on purchase, can be rented here for 99 euros per month; Pipistrello lamps between € 15 and € 25 per month…

If this practice is quite common in the United States, where CSP + are often mobile (1), it is recent in Europe. Yourse.co is the first French platform for leasing furniture for individuals. Usually, in France, furniture rental is reserved for businesses, hotels and restaurants, the audiovisual (cinema, television) and fashion industries. Individuals are more used to renting luxury bags or clothes (via Dressing Avenue, Rent Fashion Bag, etc.), or even works of art (ArtQuire, Une oeuvre chez soi, Current Art, etc.), or even toys (Petite Hopscotch, Kids Box, Sweet Small Pea).

At the origin of the creation of Yourse.co, there is Françoise Novel, 56, a design specialist, and Franck Mallez, 49, from finance and management. The duo modeled their model on that of car leasing and said they wanted to support the societal changes brought about by the aspirations of 26-40 year olds, who are more progressive than their elders (studies, travel abroad, roommate, first apartment, marriage, divorce , etc.) The platform sees itself as a lifestyle change facilitator that questions the meaning of systematic ownership in a context of nomadism and uncertainty about the future, especially the length of professional contracts … The short existence of Yourse.co prevents any lessons from being learned for the time being about the behavior of consumers attentive to the circular economy. But it seems that renting an arts-deco object for the pleasure of a loved one, for example, is in the process of finding its audience.

(1) According to a 2013 Gallup survey, nearly one in four Americans have moved in the past five years, the highest rate of the 139 countries surveyed.


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