Managers trust their digital skills for the crisis | Fortune

Spanish managers do not lack confidence in themselves and in their abilities to face the challenges that the future poses. At least, this is what the Baderoch and Clark Barometer reveals on managers and executives in Spain, made with 400 surveys carried out to executives and senior executives in the country between the last week of February and the first week of March 2020. In it, 71.7% of those surveyed stated that they feel that they have good digital skills to face the next challenges.

Although the percentage decreases slightly depending on the origin of these senior positions – it drops to 67.9% among those who have recently experienced unemployment situations and shoots up to 75.9% among those who have reached that position of responsibility after having been claimed from another company – in all cases, nearly seven out of ten officials believe that they are sufficiently trained to optimistically face challenges such as digitization, which the pandemic has highlighted. “The online methodology is here to stay and teamwork has never been so important, as it is vital to create new ways of thinking and develop our work. Now more than ever, leaders must be constantly developing new skills that allow them to adapt to uncertain times ”, explains Remí Diennet, director of Badenoch and Clark in Spain.

Among the technologies that will be most important in the future, executives point to three concepts: artificial intelligence, data analytics and cybersecurity, which they considered important 64%, 58.9% and 48.8%, respectively. That is, in all cases, more than half. Other technologies such as 3D printing or blockchain, which have generated a good amount of information and debate in recent years, are not, for now, in the crosshairs of managers: the former is only considered important by 2 of every 10 and the second barely reaches 17%, being only ahead of drones and other alternative technologies. In order to master these new solutions, the majority of managers, 36.5%, demand more continuous training, a figure that contrasts with the scarce 1% who ask to know new methodologies.

Part of a plan

To carry out all these transformations, the vast majority of companies rely on a digitization plan. These, although they are the majority, have become almost essential in large companies (more than 250 employees), since 95.8% of them say they have one, while this percentage drops to 80% in micro-companies (less than 10 employees). Most of them trust, yes, that all these plans are fulfilled.

Thus, while 80% of millennials (born between 1981 and 1996) believe that their companies’ digitization projects will be completed by 2030, this figure rises to 81.5% among generation X (born between 1965 and 19980), the most optimistic, to decrease slightly among the baby boomers (born between 1946 and 1964), the most experienced and those who have seen the most changes of this type, to 78.4%.

There are noticeable differences in the question of who is running them, something that depends, above all, on the size of the company. While in more than half of the micro-companies (53.9%) there is no clear person in charge of leading all these processes due to the scarce personnel in them, the figure drops to 49.4% in the small companies (10 to 49 workers), 30.9% in medium-sized companies (50 to 249 workers) and, finally, it barely reached 17.6% in corporations with more than 250 employees. In 43.3% of large companies, on the other hand, the figure of a specific technology director stands out who acts as the leader of all digitization processes. In medium-sized companies this charge is reduced to 26.6%, and in small companies it barely reaches 13% due to their limited room for maneuver.


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