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Media agencies take on consulting

The Havas galaxy gives birth to a new entrant in the strategy consulting market: The Salmon Consulting.

Last spring, a large Parisian bank called together several strategy consulting firms, such as Accenture, Bain, Roland Berger, Capgemini or McKinsey, for a call for tenders relating to the “Development of new products to promote the financial inclusion of young people”. Finally, after a few weeks of waiting, what was the surprise of the candidates when they discovered the identity of the winner, The Salmon Consulting, a new entrant on the market. Founded six months ago by Batoul Hassoun, former founder of Ogilvy Consulting, this new Havas Group entity (subsidiary of Vivendi) is the symbol of the movement of convergence which is accelerating between consulting activities and communication agencies. .

“In the classic consulting market, there has been too much use of benchmarking, says Batoul Hassoun, also CEO of The Salmon Consulting. These methods, which have led to a phenomenon of mimicry between companies with the adoption of generic models, are

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