Posted on Nov 16, 2020 at 9:00 a.m.
« Stockings in Seine »Makes its comeback on November 19. The international media festival of tomorrow organized by “Les Echos” and Franceinfo, which brought together 5,000 participants last year, will be 100% digital for the first time, accessible via the lesechos.fr and franceinfo.fr sites, due to conditions imposed by the health crisis.
This year again, the subjects of debate will be rich and numerous with 200 speakers, both French and foreign, and 75 sequences (panels, keynotes, masterclasses, etc.). Public and private, French and international media, platforms, start-ups, but also authors, philosophers, producers, directors, intellectuals, etc. All responded present, remotely or on site.
The Covid-19 crisis, its treatment by the media or the alliances it has created between journalism and the scientific world, will hold a special place. “The health crisis has reinforced the role of the media in socializing: never have we consumed so many series, information… and it has also been an earthquake for the economic models of many media. We are living at the same time a moment of great creativity and fragility, which we have tried to transcribe in the program of Media in Seine ”, estimates Vincent Giret, director of Franceinfo.
Pierre Louette, Chairman and CEO of Les Echos-Le Parisien group will participate in the panel on the media creating social links and Sybile Veil, CEO of Radio France in the panel on the role of the public media in the face of the crisis.
Rasmus Kleis-Nielsen, Director of the Reuters Institute for the Study of Journalism, will speak on the impact of the pandemic on journalism, while Pippa Scaife, Commercial Director at CNN International Commercial will host a masterclass on how brands can stay connected to their audience in times of crisis.
The climate emergency will also be addressed, which is increasingly inviting itself in the media and pushes them to change, with in particular the interventions of Agathe Bousquet, president of Publicis Groupe in France on responsible communication and that of Bill McKibben. , American journalist, author and environmental activist.
Civilize the internet
The American elections and the need to civilize the Internet, between digital revolution, fake news and other data collection, will be another highlight of this edition. Just like the golden age of audio with the proliferation of podcasts, the development of voice assistants and even connected watches.
“Medias en Seine is also and will always be the promotion of media innovations, new editorial writing, the multiplication of distribution channels, immersive editorial objects such as interactive reports that develop on the web or even podcasts that are essential in our world ”, affirms Corinne Mrejen, general manager of the group Les Echos-Le Parisien.
In addition to the Minister of Culture Roselyne Bachelot, television bosses Gilles Pelisson (TF1), Delphine Ernotte (France Télévisions), Nicolas de Tavernost (M6), Maxime Saada (Canal +), Bruno Patino (Arte) or even Damien Bernet, director business & legal affairs of Netflix France, will return to the new media landscape emerging against the backdrop of the surge of SVoD platforms and the global battle for television series.
Helen Keefe, responsible for international affairs at the BBC, will return in particular to the challenges of the British public group, while a “meeting” is planned with the screenwriter and director Maimouna Doucouré, whose film “Mignonnes” is in the running to represent France at the Oscars.