Medium buys Glose, the tricolor nugget of publishing

Posted on Jan 14, 2021 at 7:00 PM

There are relationships that are good to maintain. When in 2014, Nicolas Princen, founder of Gloss, is presented to Evan Williams, he is far from imagining the rest. For years, the two entrepreneurs no longer exchange. Until that phone call early last summer in which the founder of Medium formalizes his interest in the tricolor nugget. “He explained to me his vision of building a platform including other formats, such as books, explains Nicolas Princen. And for our part, we were going to launch a fundraising to invest in the means allowing us to accelerate more strongly. “ The two entrepreneurs come to an agreement and negotiations today lead to the total buyout of Glose, for an undisclosed amount, but which would be several tens of millions of euros according to our information. The operation is also the first of its kind for Medium outside the United States, which underlines its ambition for global growth.

Since its creation seven years ago, the French start-up has succeeded in establishing itself in the publishing landscape. With a model that does not consist in disrupting publishers, but rather in supporting them in the digital transition, Glose has forged 20,000 partnerships all over the world with the most important of them. This allows it to claim 1.4 million digital and audio books that use the attributes of social networks: selection, sharing, enrichment of content which thus becomes dynamic.

First acquisition outside the USA for Medium

After starting with a B to C model aimed directly at readers, the Parisian nugget was also launched on the education niche , en B to B. “Last year was very paradoxical, advance Nicolas Princen cautiously. We have suffered from remote work like everyone else, but we have noted a stronger traction from institutions responsible for education. “ Its product dedicated to colleges and high schools was then taken by storm, especially in the United States. Google ranks it among the 20 best apps in the industry and Microsoft integrates it into Teams.

The acquisition by Medium, a leading platform for publishing long content, with 170 million monthly visitors, highlights the work of the small Glose team. In a few years, the twenty employees, all shareholders through a BSPCE plan, have created a product and uses in a key sector to promote learning and the dissemination of knowledge. They will remain based in Paris, with the charge, henceforth, of opening the “book” category within the American company.

To note

Evan Williams, co-founder of several successful start-ups like Blogger and Twitter, created Medium in 2012 to promote the publication of long content.

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