Michel-Édouard Leclerc warns of a “tsunami” of price increases in 2023

Michel-Edouard Leclerc warns: l’inflation will remain at very high levels in 2023. The chairman of the strategic committee of centres E.Leclercguest on the set of BFM TV this Monday, indicated that the “new prices” of the brand’s suppliers were all on the rise.

“There is nothing below 10%. (…) If we accepted all these increases, it would be a tsunami”, announced Michel-Edouard Leclerc, who mentioned price increases ranging from 10% to 39%. Among the most significant increases, we would find “products for animals” or even Haribo sweetswhich could see their prices increase by 26%.

“Accept price increases that are acceptable”

But Michel-Edouard Leclerc does not intend to accept all these increases. “It is the historic job of Leclerc, to try to sell for less,” he assured. E.Leclerc wishes as such to negotiate with the large multinational companies and in particular to ask them “to spread (the price increases) over the next year”.

At the same time, the brand has announced that it wants to “prioritize listening to small businesses and French SMEs”, whose requests will be treated as a priority. The purpose of this distinction is to enable consumers to better understand the price increases that have taken place. “The trick is to accept price increases that are acceptable to consumers and explainable by a department manager, a department manager, a cashier, a cashier,” summarized Michel-Edouard Leclerc.

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