Microsoft is taking advantage of the showdown between Google and Canberra on the remuneration of press editors to place its product.
Relations are strained between the Australian government and the behemoths Google and Facebook. A “code of conduct“, Wanted by the Australian government, will force them to negotiate a remuneration with the Australian press groups when they resume their content on the” news feed “for Facebook and searches for Google. In order to show their disagreement, the two American giants threatened to downgrade their main services by Australia in case of adoption of this code. Google even threatens to cut a half-word cut off access to its search engine in the country. An opportunity that Microsoft seized to propose a “plan B” on the island continent and try to impose its search engine Bing.
Pressure from Google and Facebook
The CEO of Microsoft, Satya Nadella discussed with the Australian Prime Minister Scott Morrison, the possibility of developing Microsoft’s Bing search engine if Google were to stop its own. “When I spoke to her Satya Nadella was quite confident“said the Prime Minister, refusing to say more.”We just want the rules of the digital world to be the same as those in the real world“, added the senior official. According to the daily The Australian, Bing occupies only 3.7% of market share in this territory, against 95% for Google.
For now, only Google and Facebook are affected by this code, although Australia reserves the right to impose its new law on other platforms. The service MSN from Microsoft, which refers to Australian information, could one day be affected. “Regarding the current controversy over a possible code of conduct governing Google and Facebook, Microsoft is not directly involved and we do not wish to comment on the ongoing process.A Microsoft spokesperson said in a statement.
No intimidation for the Australian government
The CEO of Facebook, Mark Zuckerberg contacted the Australian Minister of Finance last week, Josh Frydenberg, to discuss the code and its consequences. The latter qualified on ABC this exchange of “very constructive»But he does not have«not convinced to go back“. Facebook has warned that it could prevent Internet users on the island continent from sharing Australian information on its platform. “What I do know is that the media should be paid for the content. (…) We are prepared to face the digital giantsSays Josh Frydenberg. The code provides that in case of refusal to negotiate or apply the decision taken by a third-party arbitrator will lead to a fine equivalent to 6 million euros.