Mireia Torres, fifth generation with wine in her genes

She is currently in charge of the Innovation and Knowledge area of ​​Bodegas Torres, of which, together with her brother Miquel, five years younger and CEO of the company, is a representative of the fifth generation, with 150 years of history behind him.

But this chemical engineer and oenologist has not settled for that, since she also runs the Jean Leon wineries, owned by the family; and she is president of the Wine Technology Platform and the Familia Torres foundation, whose objective is to help children and empower women. “In general, all members of the family like to have their own projects,” he argues.

Since he started in 1998 in the analysis laboratory of the family winery, he has been falling more and more in love with the sector and has combined his interest in the production of wines with innovation and sustainability. “All the projects have stolen my heart,” he confesses. When his father acquired Jean Leon in 1994 he was committed to maintaining the legacy and that is what is being done in this company with 14 people who make up “a great little family”.

Before that, she was responsible for projects in Ribera de Duero, Priorat, Rioja and Rueda, as well as Vardon Kennett, the first high-end sparkling wine made in Catalonia by the family. Torres.

It also dealt with the recovery of around sixty ancestral grape varieties that had been lost with phylloxera and which already have authorization. “What my father started as a project for the recovery of historical heritage has evolved into something to combat climate change,” he explains.

From an artist mother – specifically, a painter, for whom “art is her life” – and a father more inclined to science and pragmatism, she is convinced that for the wine business both facets must be combined: “Knowledge is needed scientists, but many decisions are based on taste. ”

His other great passion is innovation, which, he says, is part of the family’s DNA.. His grandfather was a commercial innovator and one of the first to export wines. His father brought great growth to the company and in recent years he has turned to sustainability and renewable energy.

In fact, innovation has gone from being part of the production activity to being “more transversal”, with climate change in the background. Much of the research in which he intervenes has to do with reducing the consumption of water in production and of phytosanitary products. The Torres They were pioneers in planting vineyards in Tremp, in the Pyrenean region of Pallars Jussà, at an altitude of 900 meters and higher. All of this requires new approaches. “Every 100 meters more the temperature drops 0.7 degrees” and that is transferred to grapes and wine, he explains. And in addition there are inclement weather conditions that do not occur at sea level. They have also had to adapt to other changes caused by the weather, such as that the grape sprouts earlier and can suffer frosts and other setbacks.

Recently, the family Torres has reached an agreement with Damm and Mediapro to promote that ‘start-ups’ provide solutions to improve the efficiency of bars and restaurants, to help them get out of the pothole caused by the COVID crisis. His work with startups began in 2017 through the participation of the company in some projects with initiatives related to logistics, the use of water and others. Many of these initiatives have been subsequently used in the company’s production process.

In addition, the family participates in the shared electric car company Mec, in collaboration with Nissan. It is another sample of the passion of Mireia and the family for innovation and sustainability. Yet another is the commitment to renewable energy in the wineries, led by his father for years.

And Mireia also has time to promote the empowerment of women. When she started in the profession 30 years ago there were few representatives of her genre, but after this year “there are many more winemakers,” she says.

She defends the wealth of co-ed teams and is proud of the advancements that have been made for women, which in turn gain ground with each generation. He sees it reflected in his 22-year-old daughter. “She is very clear about things and what she wants. And I love that”, she is passionate about inventing, producing and innovating with wines, making them more and more sustainable.

.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.