Morocco’s new economy brand comes to Time Square in New York

“Morocco Now”, the new economic brand of Morocco recently launched in Dubai, embellishes the walls of the giant buildings of the mythical New York square “Time Square”, highlighting the colors of an ancestral Kingdom which is essential today. hui as an investment and export hub.

The trailer for this new national brand is scrolled all day long on large digital billboards in the vibrant heart of the American megalopolis. Launched by the Moroccan Agency for the Development of Investments and Exports (AMDIE) on the sidelines of Expo Dubai 2020, “Morocco Now” aims to promote Morocco as a leading industrial and exporting platform in order to accelerate Foreign investments.

The Kingdom aims, through this new identity, to invite investors to take advantage of a new investment platform characterized by competition, said AMDIE Director General Youssef El Bari.

Over the past 20 years, under the leadership of King Mohammed VI, Morocco has equipped itself with first-class trade and transport infrastructure and has definitively entered the path of industrial take-off. he called back.

“Morocco Now” is also an industrial platform to seize the opportunities of a changing world where new requirements for economic players such as environmental urgency, consumer pressure and new regulations make it essential to adopt products. carbon-free.

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