Netflix apologizes for sexualizing girls in a billboard

Netflix apologized today for the controversial advertising poster for “Mignonnes”, that showed a sexualized image of the girls who star in this film.

“We deeply regret the inappropriate artwork we use for ‘Mignonnes,” the platform said on Twitter today.

“It was not good and it was not representative of this French film that won an award at Sundance. We have updated the photographs and the description (of the tape), ”added the digital giant.

“Mignonnes” (translated as “Cuties” for the United States and as “Guapis” for Spain) is a French film directed by the director Maïmouna Doucouré that revolves around an eleven-year-old girl of Senegalese origin (the same ancestry as Doucouré ) who challenges her family’s conservative values ​​when she joins a dance group.

This film participated in the Berlinale and Sundance, the mecca of independent cinema in the US and where he won the award for the best direction of an international drama film.

“Mignonnes” will land on Netflix on September 9, but its arrival has been surrounded by a notable controversy on social networks for a promotional poster in which a sexualized image of the leading girls appears in the middle of a choreography.

This poster is in stark contrast to the artwork used at the film’s premiere in France, where the girls appear very smiling, with shopping bags in hand and walking down a street.

On the other hand, a petition on, with more than 133,000 signatures so far, has demanded the removal of “Mignonnes” from Netflix.

“This movie is disgusting as it sexualizes an ELEVEN year old girl for the enjoyment of pedophiles and also has a negative influence on our children! There is no need for this type of content at that age, especially when sex trafficking and pedophilia are so rampant! There is no excuse. This is dangerous content! ”The claim reads.

This request echoed the first description that Netflix included, now retired, about this film: “Amy, eleven years old, is fascinated by a dance group ‘twerking’. Hoping to join them, she begins to explore her femininity by challenging her family’s traditions.

The new synopsis posted on the platform reads: “Eleven-year-old Amy begins to rebel against her family’s conservative traditions when she becomes fascinated with a free-spirited dance group.”

Regardless of the fact that the first synopsis could mislead the signatories of the petition, their complaint goes in the opposite direction to the opinion of the specialized press, which, in a majority, welcomed the proposal of “Mignonnes” and the sensitive treatment that he makes This tape of the passage from childhood to adolescence.

Thus, in the Rotten Tomatoes review aggregator this film accumulates 82% of positive reviews.


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