This is a new activity that Netflix has just launched in the United States and intends to expand to other countries in the coming months. Building on its brand image and the success of a number of its series, the platform has opened a first online store to sell derivative products.
On the virtual shelves of this online store, there are currently T-shirts and sweatshirts stamped Yasuke and Eden, two animated series. The offer should soon be expanded with clothing and decorative items inspired by the gentleman burglar Lupine, designed in collaboration with the Louvre museum.
Five months after becoming one of the great hits of 2021, “Lupine” returns to the screens this Friday, much to the relief of fans worried about the fate of their hero played by Omar Sy. “Netflix. shop will carry exclusive, carefully selected limited edition products on a regular basis, ”said Vice President Josh Simon.
A growing platform
Netflix has greatly benefited from periods of population lockdown. The platform claimed 37 million new users in 2020, of which more than 80% outside North America. And thus crossed the threshold of 200 million customers, a doubling in less than three years.
The company is now driven by competition from Disney +, which is asserting itself as its number one competitor. To cope, Netflix has notably planned to release at least 70 films in 2021, against 60 in 2020. It also intends to increase its share of screen time in the United States, where it represents only 10% of the time spent in front of it. the post.