The American streaming giant Netflix launched the “Pour Rire” feature on its mobile application on Wednesday, making it possible to watch short humorous extracts on the model of short videos from the TikTok platform.
By opening the new tab, users will be able to view, save or share comedy footage from the California company’s extensive catalog.
“Want to laugh a little?” Asks Netflix in a blog post. “You’ve come to the right place on Netflix, which has tons of possibilities, from hilarious series and movies to hilarious stand-ups.”
The clips can be taken from feature films like Murder Mystery, animated series like Big Mouth or shows by actors like Kevin Hart and Ali Wong, says Netflix.
“It goes without saying that all the extracts will not necessarily be suitable for all audiences,” says the company.
“For Laughs” is available to iPhone users “in certain countries”. Netflix says it wants to test the tab soon on devices with the Android mobile operating system.
This new feature is part of a series of similar products launched by video platforms or social networks, which seek to capture an audience fond of short and ultra-fast videos, the model popularized by TikTok.
At the end of January, YouTube thus claimed 3.5 billion daily views for its YouTube Shorts platform in India, where it is currently being beta tested.
Instagram, whose parent company is Facebook, took to short video formats with Reels, which debuted last August.
In November, Snapchat launched Spotlight, a public thread of content produced by its users.