New brand identity: “Sunrise UPC” becomes “Sunrise” again

The merger of Sunrise and UPC at the end of 2020 was the elephant wedding in the Swiss telecoms industry. At that time, Liberty Global – the parent company of UPC – took over Sunrise. Nevertheless, as of next week, the new company Sunrise UPC will again primarily rely on Sunrise as a brand.

With the focus on Sunrise, the telecom group is also launching a new brand design from Monday, as Sunrise UPC announced on Thursday. Sunrise is using a new logo called “Aurora”. Along with Sunrise’s new appearance, the Sunrise UPC payment sports channel MySports is also getting a new design.

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