Next Instagram update could make you delete the app

News hardware Next Instagram update could make you delete the app

Published on 05/27/2022 at 17:55

Instagram has been rolling out a brand new interface for a few days. If it hasn’t arrived on your smartphone yet, it won’t be long. Faced with this design change, the least we can say is that users are not happy… Instagram will have to quickly rectify the situation.

TikTok’s influence on Instagram

Let’s start with the most obvious: yes, the new interface of Insta seems to have been very strongly inspired by what TikTok offers.

TikTok has been the most downloaded application in the world for quite some time, the social network adored by teenagers has become the figurehead of its market. Normal that the competition follows TikTok on the trail, just as it had followed Snapchat and its Stories at the time of the explosion of the yellow ghost.

This is not the first time that the Chinese giant has led the choices of its American rival.

Remember: the Reels from Instagram that arrived in August 2020, just like the Shorts from YouTube, are more or less a copy/paste of what TikTok offers: short videos that scroll in full screen one after the other.

Moreover, users have never been mistaken since we find on these platforms videos straight from TikTok, we can even often see the tag of the Chinese network on American applications…

This time, Meta, formerly Facebook, parent company of Instagram, took over the ergonomics of TikTok not for a feature but for all of

From the home screen, each photo and each video is displayed in full screen and you have to play with your thumb to move from one position to another.

So yes, with this interface, everything is simpler, everything is more readable. Counterparty: navigation within the app becomes much less fluid. Well, that doesn’t happen. Many people are lost, and, inevitably, the complaints multiply, in particular on Twitter.

Believe us, at JV, we are well placed to know: each design change of a well-identified brand arouses exclamations of anger.

A change in interface design is always very carefully thought out, especially when your name is Instagram. These changes are systematically based on various studies that prove that user engagement will be enhanced.

Perhaps the people crying foul today are in the minority. Or worse, maybe despite their complaints, they’ve been spending even more time scrolling through their Insta feed since updating the app.

Faced with this torrent of complaints, Meta will remain rational, like all major web companies.

  1. Either they find that their numbers don’t match to the wave of negative comments, so they will stick with this interface until it subsides and people get used to it.
  1. Either the anger of Internet users is well correlated with a drop in engagement, or worse, massive unsubscribe. There, we will have to backpedal and apologize flatly for this unsuccessful test.

Your behavior will decide. Do you dare delete Insta of your smartphone?

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