No compromise with French for restaurateurs

Even though it now belongs to an Ontario company, the St-Hubert Group does not intend to deny its Quebec roots. Management even considers the idea of ​​having unilingual English-speaking servers in Quebec unthinkable.

“For the employees who have to serve customers, there is no compromise to make”, says Richard Scofield, president of the St-Hubert Group, in interview with The Journal.

“We are very proud of where we are and everything Quebec has done for St-Hubert. French is a criterion [pour être serveur] He continues.

The big boss of the chain of rotisseries does not hide that one of the challenges, when the dining rooms are open, is the workforce. However, he believes that the search for new talent should not come at the expense of the importance of offering service in the language of Molière.

Mr. Scofield even goes so far as to say that St-Hubert has set itself the goal of offering its customers the possibility of being served in French in its 11 restaurants outside the province, in Ontario and New Brunswick.

“Whether in Quebec or outside Quebec, we must be able to serve our customers in French. In English-speaking circles, it is not 100% of the employees who will be able to do this, but there must be people on site that, yes. […] It’s a challenge, but we’re doing our best, ”he says.


Richard Scofield, CEO of the St-Hubert Group

Courtesy photo

Richard Scofield, CEO of the St-Hubert Group

Unilingual in cauldrons

Before the pandemic, the St-Hubert Group had more or less 10,000 employees in its two divisions, namely food and restaurants.

Today, 6,000 to 7,000 people are still at work, and the company that was sold to Ontario-based Recipe Unlimited (before Cara) in 2016 has 123 restaurants.

Note that the channel is not closing the door to the idea of ​​having unilingual English-speaking employees in its ranks. However, management mentions that they will be assigned to positions that do not have direct contact with consumers, such as in the kitchen.

Other restaurateurs are keen to offer service in French, including the Quebec company Foodtastic, which owns the La Belle et La Bœuf, Chocolato, L’Gros Luxe, Rôtisseries Benny, Monza, Carlos & Pepe’s, Souvlaki Bar and Nickels.

“Honestly, I say no to the question of hiring unilingual English speaking servers. We demand that everyone speak French and that in downtown Montreal, employees speak both languages, ”notes Peter Mammas, President and CEO.

“It’s just normal to serve our customers in their mother tongue. “

St-Hubert announced yesterday the construction of a 100,000 square foot distribution center in Mascouche. Activities in the group’s facilities in the Anjou district of Montreal which will be relocated there.

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