Noeudvembre: Isabelle takes over from her father Jean Pagé

With the aim of raising awareness among people – especially men – of prostate cancer, the Noeudvembre campaign is back in 2020 … with a new pilot.

It is now Isabelle, the daughter of Jean Pagé, who died last year, who takes over from her father.

“I know that for people, Noeudvembre was always associated with Jean Pagé that we saw everywhere [pour] talk about prostate cancer, [pour] break down taboos and educate men, ”she said in an interview with Denis Lévesque.

Mr. Pagé was at the head of the project for no less than 15 years.

“When I was asked to take up the torch, I thought the shoes were very big to fit. I am the daughter of, but I am also the spouse of, I am also the mother of two grown-up boys, the sister … so that really struck me, ”she says.

November 19 marks Quebec Prostate Cancer Awareness Day, hence why Procure is campaigning during the month of November.

“What we want to try to educate men about early detection of prostate cancer. There are still 12 men a day who receive this diagnosis. It’s huge, ”explains Isabelle Pagé.

Small addition this year: those who purchase the iconic bow tie will also receive a pocket square in exchange for a donation.

“Dad loved to carry pocket squares. He was still very elegant. With the family, we got together and put on the scarf words that dad liked to say, ”she adds.

Another novelty: a gourmet box is also available until Christmas.

It is possible to make a donation and thus obtain the bow tie and the gourmet box at

Watch the full interview with Denis Lévesque in the video above


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