(Agence Ecofin) – In Morocco, NRJ has entrusted the management of its advertising spaces to the Le Cénacle group. The radio relies on its partner’s advertising network to reach young people, the core target of its programs.
In Morocco, the local subsidiary of NRJ radio has entrusted the marketing of its advertising space to the advertising agency of the Le Cénacle group. The agreement which has just been made public will allow NRJ Maroc to take advantage of the various partnerships of the Le Cénacle group to reach young people, the radio’s core target.
Anouar Sabri, the general manager of the media group Le Cénacle, declared himself “Happy to have signed this partnership and to represent NRJ Maroc to the community of communication and advertising professionals”. According to him, “The Cénacle is there to offer opportunities for brands to express themselves to their targets and with NRJ Maroc, it will be an opportunity for them to create links with a young, active, engaged and connected audience”.
By adding NRJ Maroc to its clients, Le Cénacle strengthens its reputation in a market where it had a very good reputation in media relations.