Wine in a can, sacrilege or brilliant idea?
Long reserved for supermarket picrates, the small aluminum bottle is increasingly appealing to producers of healthy pinards and urban throats.
Posted today at 11:18 a.m.
Pinard in a can equals piquette: this is the equation that comes to mind for most people when we think of trellis juice stored in an aluminum gourd – in addition to the prospect of a headache in the square. Appeared in mass distribution about ten years ago, canned wine is not in fact renowned for its exquisiteness. In Switzerland, Coop and Denner have been offering them for more than a decade, mainly sparkling wines, whites and rosés. We tested a few of them: a single sip of these supermarket drinks, obviously hyper-traded, vaguely carbonated and unpleasantly sweet, is an ordeal that we do not wish on our worst enemy.
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