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Ómicron would have a higher reinfection rate, but with mild symptoms, according to WHO

The terms become more and more specialized and words such as micro-influencers appear, which are people who specialize in a specific topic, different from what a “generalist” does, who is the one who talks about everything.

“It is not the same to have 100,000 followers talking about many topics, than to have 10,000 giving opinions on just one, so the latter become relevant for brands,” says Daniel Jaimes.

He explains that niche topics are now very popular, which has allowed the so-called Foods, who are experts in cooking or who visit restaurants, “are recipe tasters, who express their passion for good food, share tutorials, recipes, step by step, motivate you to experiment in the kitchen.”

There are also the gamers, who are fans of video games, who record themselves playing, testing the quality of the games or the strategies and tricks.

The trend of empowering ordinary people, who are not recognized, to lead a brand positioning campaign “with the concept of making it closer, more human,” says David Orrego, is also gaining space.

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