Organizers of the Geneva Motor Show will not hold the 2021 edition

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U. Mezcua

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After months of dimes and diretes, the foundation «International Motor Show», Which is organized annually by the Geneva Motor Show (GIMS), in Switzerland, has decided that it will not organize the new edition of the largest automobile event in Europe in 2021. Instead, will sell the rights to the company Palexpo SA, which manages the exhibition palace where it is held.

“Most of the exhibitors have transferred us in a survey that they probably wouldn’t participate next year, and that they prefer to wait until 2022, ”says the foundation in a statement, highlighting the“ phase of difficulties ”that the automobile sector is going through due to the coronavirus pandemic. “In addition, we are far from being able to ensure with certainty that the health situation allows the event to be organized – which attracts 600,000 visitors and 10,000 journalists – next spring.”

The GIMS is the largest annual event held in Switzerland, with an impact of some 190 million euros. Its cancellation, last March, just two days before the 2020 edition was held, left a significant hole in the accounts of the organization, which requested a loan from the canton of Geneva for 10 million euros.

This was approved at the beginning of June, but on the condition that the money began to be returned from June 2021, that is, implying the celebration of a new event before that date. «It is inadmissible. As a consequence, the loan was not accepted.

By transferring the rights to the Palexpo SA company, the foundation hopes “to find a solution that ensures the regular organization of a Motor Show in Geneva”. The new society will therefore be the one to decide whether or not to hold a new edition, and in what format. Something that, at least for now, seems difficult to happen next year.

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