OSMEP joins hands with Silpakorn University to build a network of Thai SMEs, digital content groups to strengthen through the COVID crisis

OSMEP joins hands with Silpakorn University to build a network of Thai SMEs, digital content groups to strengthen through the COVID crisis Ready to open a business matching platform, expected to spread at least 50 million baht this year and continue to generate income for the industry after the activity

OSMEP, together with Silpakorn University, continue to strengthen the network of Thai SMEs in the digital content group, one puzzle that is important to the country’s economic system. Organize Digital Content cluster development activities under the SME Cluster Support and Development Project for fiscal year 2021, which has been ongoing for the 3rd year. to link to operator networks in other clusters including buyers and continuous industrial groups both domestically and internationally It is expected to generate income in the industry from the activities. This year, not less than 50 million baht and expect to increase the revenue for operators more.

Mr. Weerapong Malai Director of the Office of Small and Medium Enterprises Promotion (OSMEP) said that the promotion of small and medium enterprises is to accelerate the development of Thai SMEs. To develop potential and build business capabilities at a very international level which SMEs are considered the main economic base of the country that OSMEP continuously promotes and supports Recently, Digital Content cluster development activities were organized under the SME Cluster Support and Development Project. for fiscal year 2021, which has been ongoing for the 3rd year

This is a collaboration between the Office of Small and Medium Enterprises Promotion (OSMEP) and Silpakorn University. Because they recognize the importance of integrating digital SME entrepreneurs. Content that is considered to be another puzzle that is important to the country’s economy. With the skills and work of international quality of Thai entrepreneurs in the digital group Content makes money in the industry. tens of thousands of millions of baht per year Based on data from the survey and forecast of the Digital Economy Promotion Agency and IMC Institute, it is estimated that in 2022 the industry value is 45,094 million baht and grows by 15%, which is growing in both animation. Games and Characters

“Since last year, Thailand and other countries Around the world, there is an epidemic of the coronavirus (COVID-19) which has caused the global economy to collapse heavily. OSMEP has recognized the importance of SME entrepreneurs’ integration. to stimulate and drive the overall economy of the country which has implemented and used the concept of supporting and developing clusters as a tool to promote and develop niche entrepreneurs Each group has different assistance needs, requiring a specific promotion and development approach for each SME group.

by focusing on stimulating the connection between operators in accordance with the market demand From upstream, midstream and downstream, focusing on developing cluster operators to have the potential to compete both at home and abroad. by bringing innovation and technology to support the development of products and services including the development of proactive marketing channels through various activities along with creating awareness of Thai products for both domestic and international consumers by developing the Digital Content Cluster and being the driving force of the country’s economy to be strong Aim to expand the value of SMEs’ gross product to the country’s gross product. Therefore, the creation of a group or cluster makes it stronger and survive.” Mr. Weerapong Malai say

on the side Asst. Prof. Dr. Nattaporn Kanchanapoom Dean of the Faculty of Information and Communication Technology, Silpakorn University said that Silpakorn University is a university that specializes in art and design. have a policy to promote and to coordinate cooperation in academic service work between agencies and organizations in order to transfer and exchange knowledge between academic and professional personnel in order to achieve maximum benefits for all sectors Silpakorn University took part in the development and creation of a digital content network with OSMEP in this Digital Content cluster development activity, which is an important role in strengthening the education sector. Produce graduates into the digital content industry sector for the Faculty of Information and Communication Technology Silpakorn University has opened teaching courses to develop digital personnel content for more than 17 years with the belief that creating people who can integrate knowledge of design and media creation Digital technology and marketing business combined can lead to strengthening the industrial sector.

For organizing Digital Content cluster development activities under the 2021 SME Cluster Support and Development Program is another important opportunity. To create cooperation between two government agencies between the Office of Small and Medium Enterprises Promotion (OSMEP) and Silpakorn University Including collaborating with external agencies such as the Digital Content Association of Thailand (DCAT), Thai Animation and Computer Graphics Entrepreneurs Association (TACGA), as well as other industry partners. that has brought the work of entrepreneurs in the digital content network to continue both production and distribution of e-commerce The operation of this annual event starts from April and will continue until September.

which exchanges and shares knowledge covering 3 network operators, consisting of: 1. Network of industrial design and trading licenses and character products (Character Design, Licensing and Merchandising). and providing computer graphics services (Animation IP, Animation & CG Service) and 3. Motion Graphics and New Media operator networks. In addition, digital content cluster development activities include activities such as Exchanging knowledge and experience in the integration of 3 clusters, increasing public relations channels for entrepreneurs. Encourage entrepreneurs with potential to enter the international market to have opportunities to present their products, etc.

“Digital Content cluster group is therefore one of the cluster groups that OSMEP gives importance and supports.
Continuously for the 3rd year by developing the potential of SMEs and digital clusters Content to be strengthened requires cooperation between the government, the private sector, and many partners. In the past, this activity has encouraged operators in digital content clusters. Presentations to investors, media and related agencies Links to network operators in other clusters. including buyers and industrial groups to lead to Business Matching activities both domestically and internationally which can stimulate and build on the value in the industry of not less than 50 million baht.” Mr. Weerapong Malai Conclude

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